Buyer Persona

Understand customers'behavior to anticipate their expectations, and offer them the best Fashion Experience Shopping!

The performance of a fashion retailer lies in the ability to simultaneously have a strong supply chain, sufficient quantities of trending products in the right stores, as well as loyal and increasingly digital savvy customers.

But first you need to know your customers!

Why Having Buyer Persona ?

Buyer Persona's goals: identify and describe the most characteristic customers profiles by analyzing their purchasing behavior, their interactions with the brand, and their socio-demographic data.

Buyer personas have a decisive role in the strategies of the different business lines: 

  • Marketing Manager: to guarantee a path-to-purchase tailored to each group of customers
  • Product Manager: to design the collection according to the needs and expectations of the different buyer persona 
  • Trade Zone Manager: to help them understand their customers
“The buyers personae is allowing Grain de Malice to be even more relevant in customer animation and to further optimize our acquisition investments.”
Laurent Bacquaert, Head of Research, Customer Retention & CRM at Grain de Malice

In our document, we tell you all about:

TARGET

CHALLENGE

TOOLS

PRICING

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